With this priority, we aim to achieve the following desired outcomes:
Deepen and expand community engagement by taking actions like…
…ensuring a true equitable partnership by inventorying current engagement efforts to
identify gaps and opportunities for improvement; assessing solutions like creating a
single centralized hub and access point for community engagement; and continuing the
development of a strong relationship with the Muwekma Ohlone tribal council and
community.
Build Cal State Ä¢¹½ÊÓƵ awareness and reputation by taking actions like…
…refining the Cal State Ä¢¹½ÊÓƵ brand to reflect current and unique strengths;
enhancing student recruitment marketing, including innovative digital efforts, to further
promote our attributes and reach a greater audience; and track and increase earned
and organic media coverage in print and digital outlets.
Launch a comprehensive fundraising campaign by taking actions like…
…conducting a feasibility study and creating a staffing plan to prepare for a successful
launch and completion of comprehensive campaign; developing effective campaign
branding consistent with new brand identity that resonates with our donor base; and
begin the silent phase by engaging top donors, volunteers, and other key stakeholders
and securing lead gifts.
Establish innovative public-private partnerships by taking actions like…
…exploring potential partnerships for providing faculty and staff housing; expanding
relationships with K-12 and community colleges to reinforce recruitment of exceptional
students; and strengthening connections with major employers seeking an educated
workforce through additional targeted recruitment opportunities.
